The internet has given us access to unlimited amounts of information--some of it good, most of it awful. So how do scientists communicate the importance of their work to a busy public who may trust InfoWars more than the National Academy of Sciences? My guest today says researchers should focus on telling better stories, stressing the benefits of their research and fighting back when activists tell lies about biotechnology.
Dr. Alison Van Eenennaam is an Animal Genomics and Biotechnology Cooperative Extension Specialist in the Department of Animal Science at the University of California, Davis. Her publicly-funded research and outreach program focuses on the use of animal genomics and biotechnology in livestock production systems.
Putting her own advice to science communicators into practice, Dr. Van Eenennaam joins me on the program to talk about how genetics can help us solve some of our most pressing problems, like feeding the world's growing population and adapting to climate change. She also responds to critics who have challenged the importance and validity of her work.
Dr. Alison Van Eenennaam's website
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IQ2 Debate: Genetically Modify Food
Groups and people mentioned
U.S. Right to Know